Do you and your business have a story? How did you get to where you were and why did you create your business?
We are used to all the “teacher” and others preach to us that no one cares about you just interested in himself.
This can be fairly true. We will get buy triggers and sell your benefits like pro later, but for now …
Let’s dive into creating your story.
Here is something you found interesting and you can also …
I was looking at Google analytics on one of my websites (primarily page views, what people were looking at, and how long they were on my site).
The page that my story shows has been visited by more than 70% of new visitors to my site.
Guess how many new visitors have entered my certificate page?
Only just over 50%.
That means more people want to know more about me than the results they produced for customers. Now the results prove everything.
But the point is …
Your story can be very powerful.
If you do not think your story is important or not sure how to create or express your story, then you’re lucky. why?
Because I’ll give you some quick tips so you can start creating your story and let people know your story.
But first …
Want to know what you can add to your emails, sales letters, or other sales message and get more people to read your message?
Something that can keep the possibility of moving from one sentence to the next in a sporadic fashion.
What is that?
Using the same thing that we are talking about. If you have not discovered this or tried to use stories for yourself, you now need to be treated.
Using a story or stories in your messages can be a great way to get people to your message. Plus…
A good story can easily sell for you.
There is also a very simple and easy way to increase someone’s chances of reading more of your message and your story as well.
I’ll talk about it in a minute, but let’s first talk about why great stories are important to sell or talk about your product, service or business.
Stories can be used to sell products or ideas.
Stories can be used for entertainment or even teaching.
Here is a perfect example of this …
Guess what is the most famous book in the world?
Bible. It’s full of stories.
Some of the most successful and famous ads of all time include stories.
John Cablis wrote the so-called “most successful mail order of the 20th century”.
The main address …
“They laughed when I sat on the piano but when I started playing …”
There is a part of you that wants to see the underdog win.
This address will disturb you emotionally.
You want to know what is going on, and that it shakes or wins the bullies. Does he actually play well or fall on his face?
In this ad, they could only talk about music lessons, but the story presents another musical product.
In other words, you can dive into the story that is really advertising. The story does a heavy lift and sell for you.
People always love good stories.
Since we were children, we have listened to stories and enjoyed them.
Even if you are an adult, you are on a family or party occasion, and are attracted to a crazy or interesting story.
Maybe your friend called you and told you more funny or more interesting I heard every day?
Perhaps your husband or wife has told you about the “horror story” of work or about an insane incident involving their friend and the latest gossip?
the point is…
Stories can not only attract people who share your sales message, but also …
Stories are a “heavy lift” to your sales message or goal as we talked about.
Everyone loves a good story and if you can combine your story with some entertainment and value, then you have a successful mix.
Oh by the way, maybe you want to know what you mentioned a little while ago, you know when you said that there is one easy way to make people read more of your letter or your story.
This one way through …
Cliff Hangers or Teasers.
Like when I said “I’ll get to it in a minute.”
The hangers can be strong in the messages.
Just think of your favorite TV show, maybe it’s already entered and then the commercial or the end comes.
You can not stop watching it now, you need to know how it turned out.
News is notorious for this. You know the old …
“There is something in your home right now that could hurt your family, but first let’s go to Mr. X in the weather” or …
“We’ll talk about this bad thing tonight at 10!”
Why not only tell you now?
Because they want you to come back or dance.
Jamming or rock hangers can be powerful and explosive when combined with stories or messages.
If you’re still unsure whether you can set up your sales slow and steady wins the race expansion, this quick hint below can make the next story much easier to create and write.